Top features: – 4K Ultra HD creates realistic images – Motionflow XR keeps detail clear even in fast moving sports – High contrast in games keeps dark scenes readable – Smart TV with streaming gives access to additional content 4K Ultra HDWith four times the pixels of an ordinary Full HD screen, the Sony BRAVIA KD49XF7003 49″ Smart 4K Ultra HD HDR LED TV delivers detailed images. Even if you’re watching Full HD, the extra resolution isn’t going to waste. Upscaling technology improves to look of lower-resolution footage, so you can still take advantage of all those extra pixels even when watching DVDs or Freeview HD on the 49-XF70.Motionflow XRTennis without a ball would just be two people waving at each other. When the ball’s moving fast enough it can become too difficult to track, and ends up practically invisible. You need smooth and sharp detail to keep the ball in focus, and that’s exactly what Motionflow XR provides on the 49XF70.High contrastIt’s annoying when you have to turn up the brightness just to see the enemies lurking in the shadows. With the better contrast provided by HDR there’s no detail lost in darker environments, so you can experience the game as the developer intended.Smart TV with streamingWant to keep up with the latest Netflix and Amazon releases on the XF70? Just want to watch cats being silly on YouTube? Stream videos on your TV in 4K thanks to the collection of streaming services. You’ll also have catch-up services, such as BBC iPlayer, ITV Hub, and All4, all accessible from the TV guide using Freeview Play on the KD49XF7003BU.Effortless installationFor setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They’ll even get you online so you can put your feet up and start watching straight away. Pass the popcorn. Essential extras Want your TV wall mounted? No problem. We’ve got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands – we’ve got enough designs to keep even the pickiest interior designer happy. Avoid the disappointment of getting your shiny new telly home and realising you don’t have the cable you need to connect your games console or Blu-ray player. Sandstrom Gold Series HDMI cables support all resolutions and come with a reassuring lifetime guarantee.