Top features: – Brilliant detail with 4K Nano Cell technology – Enhanced picture with intelligent processing – ThinQ AI and Google Assistant make your home smarter – Dolby Atmos deliver cinema-style sound – Smart webOS is packed with entertainment apps Brilliant detailAppreciate every detail with the LG 55SK8500PLA 55″ Smart 4K Ultra HD HDR LED TV.With IPS 4K Nano Cell technology you get deeper blacks and uniform colour for vivid and realistic images. See the contrast of space and stars in a fascinating stargazing documentary, immerse yourself in a shadowy thriller, or enjoy a football pitch that’s as vivid green as the real thing.You get the same experience wherever you sit, even at off-centre angles, so the whole family can gather round and enjoy a Saturday night blockbuster.Enhanced pictureThe a7 Intelligent Processor is the brain behind the SK8500. It delivers enhanced picture processing for clearer and brighter images. So whether you’re watching an Attenborough documentary, or the local news, all your content looks great.With more and more entertainment now available in HDR, the SK8500 supports major HDR formats, including Dolby Vision and HLG. You can now enjoy that blockbuster the way the director intended with brilliant contrast and a wide colour palette. ThinQ AI and Google Assistant Your living room just got smarter with ThinQ AI and Google Assistant voice control. With ThinkQ AI you can change channels, stream shows on Netflix or find out what time the big match kicks off.And with Google Assistant you can connect to other smart devices throughout your home, as well as get news and information like weather updates and events in your calendar.So get the family together and with simple voice commands you can dim the lights, turn the volume up and pick out a great movie all through the LG 55SK8500PLA.Dolby AtmosBrilliant visuals deserve brilliant sound. Dolby Atmos brings the cinema experience to your living room without the price of admission. Hear that helicopter overhead before you see it, observe the sound of rain falling through the trees, and listen to the crunch of leaves with every step.Smart webOSThere’ll be no more cries of boredom – LG’s webOS delivers a whole range of apps to keep everyone entertained. Binge-watch a Netflix Original in 4K, dig into All 4’s back catalogue, or share the latest trending video on YouTube.You can even access content straight from the TV guide with Freeview Play. Simply scroll back up to seven days and catch that soap you missed.Effortless installationFor setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They’ll even get you online so you can put your feet up and start watching straight away. Pass the popcorn.Essential extrasWant your TV wall mounted? No problem. We’ve got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands – we’ve got enough designs to keep even the pickiest interior designer happy.Avoid the disappointment of getting your shiny new telly home and realising you don’t have the cable you need to connect your games console or Blu-ray player. Sandstrom Gold Series HDMI cables support all resolutions and come with a reassuring lifetime guarantee.