Top features: – Nano Cell technology renders outstanding picture quality – Dolby Atmos delivers uncompromising sound – Smart TV webOS makes navigating content easy – ThinQ AI and Google Assistant make your home smarter Nano Cell technology Watch entertaining and informative programs in their most revealing and colourful glory with the LG 55SK9500PLA 55″ Smart 4K Ultra HD HDR LED TV. Nano Cell technology works to deliver the most accurate and vivid colours to your screen regardless of the angle you’re watching from, ensuring your Sunday football matches and BBC news broadcasts never appear distorted. Along with High Dynamic Range (HDR) technology, you can always expect to see images on the screen as intended by the filmmakers and producers. Paired with the Alpha 7 Processor and advanced 4K technology, your living room setup will rival any good cinema. Dolby Atmos Match your Hollywood blockbuster films with star-quality sound. Dolby Atmos envelops the room with three-dimensional audio to transport you right into the heart of the action – the soundtracks of epic films such as Jurassic Park really come alive so that you’re moved to your core.Smart TV webOSSo you can truly enjoy all these beautiful pictures, the SK9500 lets you navigate an infinite world of digital content, such as Netflix or Amazon Prime in 4K, with Smart TV webOS and the intuitive Magic Remote. Enjoy all your favourites on Freeview Play and access catch up TV services like BBC iPlayer, ITV Hub, All 4, and Demand 5, straight from the TV guide. ThinQ AI and Google AssistantYour living room just got smarter with ThinQ AI and Google Assistant voice control. With ThinkQ AI you can change channels, stream shows on Netflix or find out what time the big match kicks off.And with Google Assistant you can connect to other smart devices throughout your home, as well as get news and information like weather updates and events in your calendar.So get the family together and with simple voice commands you can dim the lights, turn the volume up and pick out a great movie all through the LG 55SK9500PLA.Effortless installationFor setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They’ll even get you online so you can put your feet up and start watching straight away. Pass the popcorn.Essential extrasWant your TV wall mounted? No problem. We’ve got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands – we’ve got enough designs to keep even the pickiest interior designer happy.Avoid the disappointment of getting your shiny new telly home and realising you don’t have the cable you need to connect your games console or Blu-ray player. Sandstrom Gold Series HDMI cables support all resolutions and come with a reassuring lifetime guarantee.