Top features:- 4K Cinema HDR for superb picture quality- Smart TV apps and catch-so so you don’t miss a thing- ThinQ AI and Google Assistant make your home smarter- Upscaler transforms dull pictures- Dolby Atmos surround for cinema-like sound 4K cinema HDREnjoy a picture that’s more detailed than ever, on the LG OLED55B8SLC 55″ Smart 4K Ultra HD HDR OLED TV. Picture quality is amazing thanks to 4K Cinema HDR technology. HDR pictures display a wider range of shades and colours on screen than non-HDR TVs. That means you get images that are more vibrant, and more lifelike than ever before. You get perfect colour every time. Even black shades appear deeper, and not washed-out and grey. HDR really brings the darkest, scariest movie thrillers to life.Smart TVLG’s Smart TV webOS lets you access a wealth of entertainment, movies, and sport. With catch up TV services and apps you’ll never miss your favourite TV shows. Be spoilt for choice for things to watch, from the latest movies and series on Netflix 4K, to your favourite documentaries from BBC iPlayer.On your 4K TV, every little detail is brought to life, making the newest wildlife documentaries unmissable. You’ll feel as if you’re in the leafy Amazon rainforest, or the sand-strewn desert plains of Africa. The easy-to-use Magic Remote makes it easy to browse through the on-screen menus to find what you want to watch.ThinQ AI and Google AssistantYour living room just got smarter with ThinQ AI and Google Assistant voice control. With ThinkQ AI you can change channels, stream shows on Netflix or find out what time the big match kicks off.And with Google Assistant you can connect to other smart devices throughout your home, as well as get news and information like weather updates and events in your calendar.So get the family together and with simple voice commands you can dim the lights, turn the volume up and pick out a great movie all through the LG OLED55B8SLC.Upscaler transforms dull pictures into near-4K qualityNot all TV shows broadcast in 4K, but don’t worry. You can still enjoy an amazing picture. The LG B8 can upgrade standard definition content, and convert it to near-4K quality. So, whatever you watch, you’ll get a better picture.Dolby AtmosDolby Atmos makes it easier to experience cinema-quality sound. You don’t need additional speakers either. Instead, the TV has upward-firing speakers, that project sound upwards, and all around your room. This creates a stunning surround-sound effect more powerful than regular TV speakers. Effortless installation For setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They’ll even get you online so you can put your feet up and start watching straight away. Pass the popcorn.Essential extrasWant your TV wall mounted? No problem. We’ve got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands – we’ve got enough designs to keep even the pickiest interior designer happy.