Top features: – Self emitting pixels create the deepest blacks for rich contrast – Picture on glass causes the screen to ‘float’ for a stunning image – 4K cinema HDR displays content at the highest quality – ThinQ AI and Google Assistant voice commands let you use your voice as a remote- Smart TV means watching what you want, when you want – Dolby Atmos creates 3D sound for total immersion Self-emitting pixelsThe LG OLED55E8PLA 55″ Smart 4K Ultra HD HDR OLED TV can create the perfect black, so when watching the in the dark a black screen won’t illuminate the room. The complete blackness will bring an extra level of scare to horror movies, sending even the hardiest viewer to seek cover behind the sofa. This is achieved by making each pixel individually lit, so they can be turned off individually. The Perfect Colour pixels also reproduce colour with a great deal of accuracy. What you see on screen will look just like the real thing, transforming documentaries from just recordings into a true window onto the Savannah.Picture on GlassThe screen is bonded to a pane of glass, taking advantage of its transparancy. The bottom of the screen is only glass, so it will look like the image is just hovering above the stand. This creates a distractionless view that pulls you into the story and looks great in any room.4K cinema HDRHDR is the latest technological advance in TVs. Beyond just better resolution, which adds more pixels, HDR improves the colour quality of each pixel individually. This really makes colours pop out of the screen, so you’ll think that lion really is jumping out at you. The LG 55E8PLA recognises the major HDR formats, so you always get top quality whatever you’re watching. Switch merrily between Prime Video and UHD Blu-ray discs without any drop in quality.ThinQ AI and Google Assistant Gone are the days when you had to faff around with buttons. With ThinQ AI, you can use voice commands via the Magic Remote to find and do what you want faster. Just say what you want to watch, and your TV will find it. For example, say “Play Peppa Pig on Netflix” or “Turn off when this program ends” and the TV will do it for you. And with Google Assistant, you’re able to keep your smart devices connected, or stay on top of your daily schedule while watching the morning news. Ask your TV “how long will my journey to work take?”, or “dim the living room lights”, and your TV will respond straight away.Smart TVWhen you’ve just about managed to struggle home from work after a long Friday, sometimes you don’t want to do anything more than fire up Netflix and watch the next few episodes of The Crown. The LG 55E8 uses webOS to give you easy access to apps, so you can press play and get watching in less time that it takes to get the wine open.If you want Live TV, but hit a traffic jam and missed the latest ITV drama, you can use Freeview Play to go back on the program guide and stream it from there.Dolby AtmosHave you ever wanted to be stood alongside your favourite characters as they face down the bad guy? With the 3D sound created by Dolby Atmos, you’ll hear everything just like you were right there. You’re not just spectating any more – you’re right there alongside the director, feeling the experience just as they intended.Effortless installationFor setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They’ll even get you online so you can put your feet up and start watching straight away. Pass the popcorn. Essential extrasWant your TV wall mounted? No problem. We’ve got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands – we’ve got enough designs to keep even the pickiest interior designer happy. Avoid the disappointment of getting your shiny new telly home and realising you don’t have the cable you need to connect your games console or Blu-ray player. Sandstrom Gold Series HDMI cables support all resolutions and come with a reassuring lifetime guarantee.