Top features: – 4K Active HDR delivers truly immersive visuals – True Colour Accuracy for vivid true-to-life colours – ThinQ AI smart TV and Google Assistant for on-demand entertainment – DTS Virtual:X technology enhances the audio of your entertainment 4K Active HDRThe LG 70UK6950PLA 70″ Smart 4K Ultra HD HDR LED TV features advanced HDR technology and 4K Ultra HD visuals to bring your favourite entertainment to life. With scene by scene image mastering, you can enjoy immersive entertainment. From the explosions of the latest Hollywood blockbuster to the delicate details of a nature documentary, you’ll be able to see every detail clearly.You can also upscale standard definition content to near 4K quality, so whether you’re watching Freeview HD entertainment or enjoying some classics from your DVD collection, you can watch your favourite entertainment in a whole new light.True Colour AccuracyWith True Colour Accuracy, the UK6950PLA delivers vivid and life-like colours. From the bold colours of your favourite sports team to the delicate patterns of a butterfly’s wings, you can enjoy true-to-life colours in all the on-screen entertainment.ThinQ AI smart TV and Google AssistantSometimes it can be hard to find something to keep everybody entertained. The 6950PLA features smart, on-demand entertainment to ensure you’ll always find something to suit everybody. From catch-up TV through Freeview Play to 4K streaming services such as Netflix and Prime Video, webOS ensures that you have a wide range of entertainment options.ThinQ AI can listen, think and give answers to your questions which can be issued using the Magic Remote. Using this device, you can point, scroll, gesture and give voice commands to give you complete control over the TV.This TV also has Google Assistant built in, perfect for taking control of your smart home devices. Dim your lights with just a couple of words, or ask what the weather’s like before you head off to work on a morning.DTS Virtual:XBeautiful visuals demand immersive audio. DTS Virtual:X technology creates multi-dimensional audio, so that you can fully immersive yourself in the action.Effortless installation For setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They’ll even get you online so you can put your feet up and start watching straight away. Pass the popcorn. Essential extras Want your TV wall mounted? No problem. We’ve got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands – we’ve got enough designs to keep even the pickiest interior designer happy. Avoid the disappointment of getting your shiny new telly home and realising you don’t have the cable you need to connect your games console or Blu-ray player. Sandstrom Gold Series HDMI cables support all resolutions and come with a reassuring lifetime guarantee.