Top features: – Perfect blacks and brilliant contrast with OLED panel – Stunning picture powered by LG’s a9 Intelligent Processor – 4K HDR brings improved contrast and colours for brilliant entertainment – Voice control is brought to your living room with ThinQ AI – Surround yourself in sound with Dolby Atmos & Google Assistant Perfect blacks and brilliant contrast Watch entertainment like never before with the LG OLED77C8LLA 77″ Smart 4K Ultra HD HDR OLED TV.The OLED panel is different from the others. Individual pixels can completely switch off so no light is emitted or passed through. This means you get the deepest level of black and brilliant contrast, so documentaries about the solar system and gritty, dark thrillers look stunning.OLED means you get astonishingly accurate colours too. Colours are vibrant and true-to-life so nature documentaries look natural, while the bright, fiery action of a Hollywood blockbuster will take your breath away.Stunning pictureImage technology is nothing without power. LG’s advanced Alpha 9 processor is the brain inside the C8 TV. It works to reduce noise, improve clarity, and enhance depth so even regular HD content looks great.With high frame rates, fast-moving action is super smooth – you’ll be able to see the ball racing across the screen during that cup final.4K HDRThe future of entertainment is here. The C8 supports major HDR formats such as HLG, HDR10, Dolby Vision, and Technicolour. Content is optimised, so you get greater contrast and a wider range of colours. You won’t believe the difference.You’ll never be stuck for entertainment with 4K HDR content on apps like Netflix and Prime Video. Plus, it’s easy to catch-up on other shows you’ve missed with Freeview Play – simply scroll back in the TV guide up to seven days.Voice controlJust like the smart assistant you’ll find on your phone, ThinQ AI can listen, think, and give answers to your questions. Using the magic remote, you’ll be able to search across apps without typing, change settings without bringing up menus, and control other connected devices with a simple voice command.And with Google Assistant built-in you can do even more. Find out what’s in your calendar, how long your commute will take, check the weather, control your smart home devices, and much more. All you need to do is ask.Surround yourself in soundWant that cinema experience at home? Dolby Atmos does just that, bringing realistic, immersive surround sound to your living room. By creating three-dimensional sound, you’ll feel like the action is happening all around you.The C8 has a streamlined stand that doesn’t just look great – it’s designed to funnel sound from the downward firing speakers. This means you get sound directed at you, just like you would with a sound bar.Effortless installationFor setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They’ll even get you online so you can put your feet up and start watching straight away. Pass the popcorn.Essential extrasWant your TV wall mounted? No problem. We’ve got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands – we’ve got enough designs to keep even the pickiest interior designer happy.Avoid the disappointment of getting your shiny new telly home and realising you don’t have the cable you need to connect your games console or Blu-ray player. Sandstrom Gold Series HDMI cables support all resolutions and come with a reassuring lifetime guarantee.