Top features: – Durable design is water, dust and shockproof – Perfect for low light with a sensitive sensor and f/2.8 lens – Capture 4K Ultra HD video with straightforward controls Durable design Designed for durability, the Nikon COOLPIX W300 Tough Compact Camera is ideal for family holidays. The Nikon W300 is waterproof without needing an additional housing, so that you can capture photos and videos at depths of up to 30 m. It’s also dust and shockproof, and can withstand temperatures as low as -10° C so you can ride rough trails and hit the slopes. Perfect for low light The W300 has a sensitive CMOS sensor and f/2.8 lens so that you can shoot in low light settings and capture great photos. And so that you can capture every moment, the 5x zoom lets you narrow right into your subject. With Nikon’s Vibration Reduction and fast autofocus, every shot will be clear and steady. Capture 4K Ultra HD video Record detailed 4K Ultra HD video both on land and underwater with the AE lock, which helps to capture smooth footage even when the light changes. The W300 Camera has a deep grip and straightforward controls so that it’s easy to operate when wearing gloves or underwater. Make sure you’ve got enough memory It is important to have the right memory card for your camera. The memory card will determine how fast an image is saved and how fast an image is uploaded. If you’re shooting high definition videos along with high resolution images then it’s best to invest in a high performance memory card. A high performance memory card will get the best out of your photography, ensuring the best continuous shooting speed and high quality data capture.Picture this The decisive moment, that perfect shot, missed because you were waiting for your camera to be ready to take a photo again. But it’s not your camera or your shooting technique – it’s all down to having the right memory card. To prevent that annoying lag when capturing high res images and HD video, opt for a high performance memory card with a fast write speed. Now you can focus on your subject.