Top features: – 4K Ultra HD recording for impressively detailed home movies – Lumix lens is versatile for use straight out the box – Take control with manual settings and simple menus – Rapid response AF delivers excellent performance even in low light 4K Ultra HD recording Record at up to four times the resolution of Full HD with the Panasonic Lumix G7 that gives you incredibly detailed and realistic video clips, perfect for documenting memories. Able to capture 30 frames of 4K Ultra HD footage per second, the G7 is a fantastic tool to help you create beautiful slow motion sequences with amazing clarity. An improved imaging processor also means that it’s easier than ever to extract 4K images from your footage with a simple three set process that gives you remarkably high quality screen grabs from your favourite recorded clips. Lumix lens Featuring a Lumix G VARIO 14-140 mm f/3.5-5.6 ASPH POWER OIS Telephoto Zoom Lens, the G7 has everything you’ll need to get started straight away. A well rounded lens, composed of both aspherical and extra low dispersion elements, the H-FS14140E gives you great photographic results and is ideal for a wide range of applications, covering the 35 mm equivalent of 28 – 280 mm. POWER OIS gives you effective compensation against camera shake and distortion as you shoot, minimising blurring letting you shoot at a slower shutter speed and in darker conditions. Take control Use the G7 to get the images and footage you want with an intuitive menu and easy to access controls. The G7 lets you enjoy full manual control over all of your exposure settings so you can compose the images that you want with ease, adjusting shutter speed, white balance, ISO and aperture to creative effect. As well as the easy to navigate menus, the G7 gives you the choice to shoot using the 1040k vari-angle touchscreen to position the camera at new and exciting angles that lend a new perspective to your photos, or a high speed OLED electronic viewfinder, making it easier to shoot accurately, even in bright conditions. Using the EVF gives you greater battery life and also makes it easier to see a true representation of how your images will appear, with a wider field of view and superior colour reproduction with 2,360k dots, which is almost 1 million more than its predecessor, the G6. Rapid response AF Shoot reactively with the G7 that benefits from a contrast AF system, meaning all of the light that passes through the lens can be used for autofocus detection. This gives you much better performance even in dimly lit environments whilst still maintaining the ability to autofocus on your subjects. Another new feature of the G7 is the Starlight AF which takes the same mechanics and applies it to much smaller AF zone which lets you shoot a star in the night sky with autofocus using accurate calculations of its contrast value, resulting in great night-time photographs. Invest in extra camera memory It is important to have the right memory card for your camera. The memory card will determine how fast an image is saved and how fast an image is uploaded. If you’re shooting high definition videos along with high resolution images then it’s best to invest in a high performance memory card. A high performance memory card will get the best out of your photography, ensuring the best continuous shooting speed and high quality data capture.