Sony have revamped their renowned Alpha 7 mirrorless camera with advanced imaging innovations. The Mark III features a back-illuminated full-frame sensor and Sony’s 4D Focus system for stunningly precise autofocus. Shoot up to 10 fps to capture that moment of split-second perfection in glorious detail, and record movie footage in awesome 4K HDR realism. Compose the shot with the beautifully clear OLED TruFinder that crowns an intuitive and durable camera body. The Alpha 7 III delivers stunning full frame photography with an easy-to-use compact camera system. Full Frame Image Sensor An Exmor R CMOS sensor captures 24.2 megapixels of stunning detail. A back-illuminated structure enhances light collection efficiency and minimises noise to reveal the finest detail in every shot. Powered by Sony’s super-rapid BIONZ X processor data, readout speed is double that of the Alpha 7 II. And with wide ISO range of 100-51200 shoot in low level light with no drop in quality. High Performing Autofocus Sony’s 4D Focus system incorporates an innovative image sensor to capture movement in crisper detail. 693 phase detection AF points cover 93% of the frame. The Alpha 7 III locks focus on fast-moving action like sport or wildlife with tenacious accuracy. Eye AF provides speedy and effective eye detection and tracking, so you can take stunning portraits of moving subjects. Brilliant Burst Shooting Capture every aspect of detail in motion with up to 10 frames per second continuous shooting with AF tracking, and up to 8fps in live-view mode. You can shoot silently in burst shooting mode with AF – ideal for wildlife photography when not disturbing the subject is vital. Stable Shooting In-body 5-axis stabilisation with gyro sensors and algorithms compensate for five types of camera shake to keep your work reliably smooth and crisp, however you work. 4K HDR Movies Record scintillatingly detailed 4K movies. It also supports contrast and colour-boosting High Dynamic Range for even more remarkable depth and realism in your footage. Smart Sharing Laden with Wi-Fi, Bluetooth and NFC, the Alpha 7 III has the full complement of wireless sharing options. Pair up with your smart device via Bluetooth or connect with NFC devices with just one tap. Simply touch the camera against an NFC-enabled smartphone or tablet to activate apps or share photos or movies – no extra cables, no complicated connections. Pair up easily with Bluetooth devices or use built-in Wi-Fi to upload to social networks or connect to a PC or TV. Versatile Zoom Lens It’s supplied with the FE 28-70mm f3.5-5.6 OSS Standard Zoom Lens. Compact and lightweight, it’s the ideal all-round lens for landscapes, portraits and snapshots, with a wide zoom range for honing in on your subject. And built-in Optical SteadyShot keeps your imagery sharp and stable. Beautiful Handling and Durable The camera’s tough magnesium alloy chassis is designed for intuitive and customisable handling. The Tru-Finder OLED viewfinder provides a beautifully clear view, and a tiltable LCD screen features easy touch focus functions. With the My Menu feature you can optimise functions in the menu so it’s most convenient for your style of working. And dust and water resistance ensure you’re photo-fit in all exterior conditions. Lenses & Cases One of the biggest advantages of this camera is the sheer shooting flexibility on offer. You can use additional lenses to take wide-angle, telephoto, or close-up shots to suit just about any situation. The shorter the focal length (measured in mm), the wider the view will be – the longer the focal length, the more telescopic the picture. With a selection of interchangeable lenses at your disposal, the creative possibilities are endless. Click here to browse our selection. Take care of your new camera with one of our cases. Click here to view the range. Note: Please check the compatibility with your camera.