Zoom in from afar for stunning close-ups in glorious detail with Sony’s HX350. Providing the shooting ease of a compact but handling and performing like a DSLR, you’ll capture superb imagery thanks to a back-illuminated sensor and Zeiss lens with an enormous 50x zoom. It handles beautifully, and records movies in Full HD resolution. Optical SteadyShot stabilisation keeps your film footage and close-ups super sharp so you’re certain of crisp results every time. High Precision Sensor and Processor A back-illuminated Exmor R CMOS sensor allows more light into the frame, capturing 20.4MP of exceptional detail. Together with the superb colour rendering, noise reduction and speed of Sony’s BIONZ X processor, images are crisp and vivid, whether far away or up close. Zeiss Zoom Lens A premium ZEISS lens records the frame with stunning clarity. And with a huge 50x optical zoom, you can pull the image dramatically towards you to fill the composition, with pin-sharp detail. And with lock-on autofocus, the HX350 can automatically hone in on your subject and even adjust the frame size to match. Expert Handling The HX350 gives you the simple shooting of a compact camera, with the feel and look of a DSLR. Adjust the manual mode dial with your thumb, review your framing on the rear tiltable LCD display, and line up the perfect shot with the centrally located electronic viewfinder which gives a stunningly clear view with 100% coverage. Full HD Movies Record the moving image in fabulous 1080p Full HD for cinema-like results. A dedicated movie button on the rear lets you start rolling in an instant, so you can react straight away. And the cool Motion Shot Video effect superimposes multiple images on a single background. Optical Steady Shot Whether you’re zooming in on far horizons or recording a movie masterpiece, everything is kept stable and sharp with Optical SteadyShot, featuring Intelligent Active mode, especially for movie work. Cases Take care of your new camera with one of our cases. Click here to view the range.