Top features:- High-res photos in different lighting conditions with an 18.2 megapixel Exmor R CMOS sensor- 20x optical zoom helps you get closer to distant subjects- WiFi camera with NFC for easy sharing and uploads- Scene settings help you shoot different subjects in the best wayHigh-res photos in different lighting conditionsCelebrate those special moments with a Sony Cyber-shot DSC-WX350W Compact Digital Camera. Your images will look fantastic thanks to the camera’s 18.2 megapixel Exmor R CMOS sensor, which captures plenty of detail and brilliant colours. Enjoy high-resolution photos packed with life and excitement.It’s sensitive from ISO80 to ISO3200, allowing you to capture great shots in a range of different lighting conditions. Shooting sensitivity is automatically selected according to which mode you’re using the camera in, allowing you to focus on creativity instead of fiddling with controls.20x optical zoomThe Cyber-shot DSC-WX350W has a 20x optical Sony G zoom lens that lets you capture incredible levels of detail even from a distance. Photos and videos take on improved quality levels as the ultra-fast BIONZ X processing engine teams with the sensor and lens for stunning reproductions of the scenes you’re shooting.This proprietary imaging engine helps to deliver smoother images with drastically reduced noise levels for maximum satisfaction with every frame.WiFi camera with NFCBuilt-in WiFi and one-touch NFC allow the Sony Cyber-shot WX350W to share the images you’ve just captured. Upload direct to social networking sites to show everyone what you’ve just done or where you’ve been for instant fun.PlayMemories Camera Apps can be downloaded to enhance your experience with a range of great interactive features that really let you get creative. NFC allows you to establish a wireless connection by simply touching the camera to an NFC-enabled device. Transfer and upload images using this brilliantly convenient mobile technology.Scene settingsA range of settings allows you to set your Sony camera up for optimal scene capture. Choose from High Sensitivity, Night Scene, Handheld Twilight, Night Portrait, Landscape, Portrait, Soft Skin, Anti Motion Blur, Backlight Correction HDR, Beach, Snow, Fireworks, Gourmet and Pet Mode to capture perfect shots of all manner of subject matter.The Cyber-shot WX350 Compact Digital Camera also lets you apply effects after shooting to give your photos an original and more exciting look. Use settings including Toy Camera, Pop Colour, Posterization, Retro Photo, Soft High-key, Partial Colour and High Contrast Mono to try a different take on each scene.Additional memoryIt is important to have the right memory card for your camera. The memory card will determine how fast an image is saved and how fast an image is uploaded.If you’re shooting high definition videos along with high resolution images then it’s best to invest in a high performance memory card. A high performance memory card will get the best out of your photography, ensuring the best continuous shooting speed and high quality data capture.What’s more, we range a variety of camera cases that will protect and help keep your gear organised on photography journeys.