Top features: – Zoom in on faraway subjects with 50 x optical zoom – Great results every time with Exmor R CMOS sensor – Steady shooting with built-in image stabilisation – Creative control with DSLR-like features Zoom inGet closer to subjects than you ever thought possible with the Sony DSC-HX350 Bridge Camera. The impressive 50 x optical zoom on the f/2.8-6.3 ZEISS lens means you can focus in on pin-sharp details in the landscape or architecture, or capture grazing wildlife without disturbing it.Great results every timeThere’s no need to spend hours in the editing suite. The Exmor R CMOS sensor brings out brilliant light and shadow detail, even in challenging lighting conditions. And with the improved BIONZ X image processor, you get true colour reproduction, minimal grain, and faster burst shooting for those subjects that don’t hang around.Steady shootingAnyone that’s ever had a video or photo ruined by camera shake knows how annoying it is. Image stabilisation is here to help. It counteracts handheld movement, so your Full HD movies are stable and smooth, and your images are sharp, even when walking or zooming.Creative controlThe DSC HX350 is packed with DSLR-like features, so you get more creative control. There’s a mode dial for quickly changing exposure modes, a tiltable LCD screen so you can shoot from different angles, and an electronic viewfinder to perfectly frame your shot, even in bright sunlight.Picture thisThe decisive moment, that perfect shot, missed because you were waiting for your camera to be ready to take a photo again. But it’s not your camera or your shooting technique – it’s all down to having the right memory card.To prevent that annoying lag when capturing high res images and HD video, opt for a high performance memory card with a fast write speed. Now you can focus on your subject.